Privacy policy

Rotorua Boutique operates this store and website, including all information, content, functions, tools, products, and related services, in order to provide you — the customer — with a high-quality, personalised shopping experience (hereafter: “the Services”).
This website is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and share your personal information when you visit our site, make a purchase, or otherwise interact with us.
In the event of any conflict between our Terms of Use and this Privacy Policy, this Policy shall prevail with respect to the collection, processing, and sharing of your personal information.

Please read this Policy carefully. By using any of our Services, you acknowledge that you have read and understood how we collect, use, and share your information as described in this document.

🔹 Personal Information We Collect or Process

“Personal information” refers to any information that identifies you or can reasonably be linked to you or another individual.
Information collected anonymously or de-identified is not considered personal information.

Depending on your use of the Services, your place of residence, and applicable law, we may collect the following types of information:

  • Contact details: name, address, billing and shipping addresses, phone number, and email.

  • Financial details: credit or debit card information, account numbers, and payment data.

  • Account details: username, password, security questions, preferences, and settings.

  • Transaction details: items viewed, added to cart, purchased, returned, or cancelled.

  • Communications: customer service messages or other interactions.

  • Device information: IP address, browser, network, and technical data.

  • Usage information: browsing behaviour, time spent on site, and interaction data.

🔹 Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you (e.g., when making a purchase or registering an account)

  • Automatically through the Services (via your device and cookies)

  • From service providers (such as payment processors or shipping partners)

  • From marketing and business partners

🔹 How We Use Your Personal Information

Depending on how you use the website, we may use your information for the following purposes:

  • Providing, personalising, and improving the Services

  • Processing transactions, managing orders, and maintaining accounts

  • Sending marketing messages and promotional offers (by email, SMS, or post)

  • Securing accounts and preventing fraud

  • Providing customer support and service

  • Complying with legal or regulatory obligations

🔹 Sharing Personal Information

We may share your information with:

  • Shopify and other service providers (e.g., hosting, payment processing, logistics, and analytics)

  • Marketing partners for relevant promotions

  • Affiliated companies or business partners

  • Law enforcement authorities, if required by law

  • Business transactions, such as mergers or acquisitions

  • With your consent, for example for social login or product delivery

🔹 Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes data to help operate the website and improve your experience.
Shopify may use your interactions (including across other stores powered by Shopify) to tailor personalised experiences.

For more information: Shopify Consumer Privacy Policy
To manage your rights with Shopify: Shopify Privacy Portal

🔹 Third-Party Sites and Links

Our website may include links to platforms or websites not operated by us.
We recommend reviewing the Terms of Use and Privacy Policy of those third parties.
Rotorua Boutique is not responsible for their privacy practices or content.

🔹 Information of Minors

Our Services are not intended for minors (under the age of legal majority in your country).
We do not knowingly collect personal information from children.

🔹 Data Security and Retention

We take reasonable security measures to protect your information, but no system is entirely secure.
Your data will be retained only for as long as necessary for legitimate business, legal, or regulatory purposes.

🔹 Your Rights and Choices

Depending on your place of residence, you may have the following rights:

  • Access to your personal information

  • Request deletion of your data

  • Correct inaccurate information

  • Request data portability

  • Unsubscribe from marketing communications

  • Object to or restrict data processing

  • Withdraw consent (where processing is based on consent)

You can exercise these rights through our website or by contacting us using the email below.

🔹 Complaints

If you are not satisfied with how we handle your information, you may contact your local data protection authority.
For EU residents, a list of supervisory authorities can be found on official EU websites.

🔹 International Data Transfers

Your information may be transferred outside your country of residence.
For transfers from the EU or the UK, we use approved mechanisms such as Standard Contractual Clauses to ensure adequate data protection.

🔹 Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with the date of the latest update.
Continued use of our website constitutes your acceptance of the updated Policy.

🔹 Contact Us

For questions about our privacy practices or to exercise your legal rights, please contact us at:
📧 info@rotoruaboutique.com

Rotorua Boutique is the Data Controller for all information collected through the Services.